Discover more from Candideletter
Our Playing Field 🏟
Data engineers hate them: discover if you're ☠️ or 💎 with our simple zap
Hello Looters 💎,
As a reminder, Looti is a marketing automation software that instantly qualifies and scores your leads. Thanks for following our entrepreneurial journey.
This month, we’ve been figuring out which role Lead Scoring is helping out - yes we’re doing our Ideal Customer Persona homework too 😛.
Our Playing Field is helping people from Revenue ops, Sales-ops, or Growth to help them understand who are their prospects and how to convert them.
The constant is that everyone tries to score leads but eventually hits a wall of tedious setup, arbitrary scores, and intelligible results. So we made it simple to implement.
In fact, we taught a classroom of 100 aspiring salespeople how to do it.
Zapier to the rescue
We decided to tackle this complexity with a tool marketers and sales-ops alike are familiar with. Let me introduce you to the simplest lead scoring product there is:
A Zapier integration that gives a fit score based on your Ideal Customer Persona criteria.
Set up your ICP criteria in our back office. Think HubSpot filters but way more powerful ⚡️
Connect your lead source (Form, Gsheet, CSV, Airtable...) to Zapier 👇
Get a fit score: ☠️ if the lead is considered trash, 💎💎💎 if it’s considered qualified.
We’ll get into more details onto what is considered a trash lead and what not in future issues, in the meantime, here’s our article on the matter ✍️
The integration is not live for everyone yet as we’re collecting feedback to build the self-serve platform that will finally align marketing and sales teams across a common goal: improved conversions and reduced time spent.
We are currently onboarding customers at a weekly rate to be as helpful as we can and best answer this question:
What’s your most important use case for implementing lead scoring?
If you want to skip the waiting line, reply to this question with a screenshot of your current scoring workflow on Hubspot, Zapier, Make/Integromat, Customer io, etc.
We’ll be happy to reach out :)
Have a good week!
Louis & Edouard.
PS: After the Raid CentraleSupelec, we are planning to run the 10km for the climate, feel free to join us 🏃