Lootletter

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Ideal Customer Persona Focus 🧙‍♂️

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Ideal Customer Persona Focus 🧙‍♂️

Our core value, quarter objectives and first hires

Edouard Vaudour
and
Louis Lafont
Apr 15, 2022
4
2
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Ideal Customer Persona Focus 🧙‍♂️

lootletter.substack.com

Hi Looters 👋,

As a reminder, Looti is a marketing automation software that instantly qualifies and scores your leads. Thanks for following our entrepreneurial journey, we are now 327 🙌.

We came back from our seminary in Normandy with a strong conviction, a 3 pillars method, and 5 key objectives.

The beautiful setting of côte d’Albâtre !
The beautiful setting of côte d’Albâtre !

Our conviction: Knowing your Persona is a key to Lead Scoring modeling, and our software will definitely not push a 0-100 score actionable data that will give confidence to sales & marketing teams. We want to humanize the lead activation process. Here is an example of the data we instantly push live on Slack:

We build a 3 pillars method 💎💎💎

  • Ideal Customer Persona Profiling 🧙‍♂️
    We reveal who is your buyer persona with key insights.

  • Lead Scoring Model 🧮
    We build a lead scoring model from those ICP insights.

  • Instant Qualification ⚡️
    We instantly qualify all your leads from any data source and send you tailored reports.

This is totally not staged!

Our 5 Quarter Objectives

  • Finalize our MVP: persona profiling, enrichment, and scoring in a few clicks 💎

  • Accelerate from 4 to 10 alpha clients 🧙‍♂️

  • Iterate on our pricing per leads usage 💶

  • After being a Hubspot Partner, we applied to be Linkedin Marketing Partner 💪

  • Sign our first international customer ⚔️

And … we double our team 😁
We are recruiting a Software Engineer and a Brand Content Manager
If you know some nice team players ;)

Happy Easter 🥚 and cheers,
Edouard and Louis

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Ideal Customer Persona Focus 🧙‍♂️

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2 Comments
Andrea Szilagyi
Writes Andrea’s Journey
Jul 10, 2022

Love your slack notification put together as s persona 😊

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Quentin Tourbez
Writes Zettelkasten
Apr 15, 2022

👀👀👀🏗🏗🏗🛰🛰🛰

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