Lootletter #3: Persona Focus 🧙♂️
Our core value, quarter objectives and first hires
Hi Looters 👋,
As a reminder, Looti is a marketing automation software that instantly qualifies and scores your leads. Thanks for following our entrepreneurial journey, we are now 327 🙌.
We came back from our seminary in Normandy with a strong conviction, a 3 pillars method, and 5 key objectives.
Our conviction: Knowing your Persona is a key to Lead Scoring modeling, and our software will definitely not push a 0-100 score actionable data that will give confidence to sales & marketing teams. We want to humanize the lead activation process. Here is an example of the data we instantly push live on Slack:
We build a 3 pillars method 💎💎💎
Ideal Customer Persona Profiling 🧙♂️
We reveal who is your buyer persona with key insights.
Lead Scoring Model 🧮
We build a lead scoring model from those ICP insights.
Instant Qualification ⚡️
We instantly qualify all your leads from any data source and send you tailored reports.
Our 5 Quarter Objectives
Finalize our MVP: persona profiling, enrichment, and scoring in a few clicks 💎
Accelerate from 4 to 10 alpha clients 🧙♂️
Iterate on our pricing per leads usage 💶
After being a Hubspot Partner, we applied to be Linkedin Marketing Partner 💪
Sign our first international customer ⚔️